Last November, Internet Master Series co-founder Lynn Carnes interviewed Paul Colligan to

learn how podcasting is considerably altering the digital reform.

Definition of Podcasting.

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Colligan defines podcasting as the computerization of time-shifted, portable media. Sounds
simple, but many another planning and concepts are encompassed inwardly this phrase:

1.Time-shifted: When you deprivation it.

2.Portable: Where you privation it (e.g. airplane, gym, etc.).

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3.Media: How you poverty it (e.g. MP3, iPod).

Why is Podcasting Important?

Proponents declare that as a cutting-edge, customer-driven media, podcasting has no mortal. Folks

like Colligan see it as the planned of relationship marketing. Business society essential swot up and understand
its import now if they anticipation to decriminalize it very much. Just as digital visual communication recording

is fixing tv display habits, podcasting has the upcoming to considerably alter

personal and house Internet use.

For Paul, podcasting is the record good-natured media for a customer's up to schedule. People can

tune in on their own vocabulary (i.e. time, place, assignment scheme). Present and proposed trends may even

permit a commercial-free leeway. All in all, podcasts are positioned to become the reasoned alternative

or offspring to verbalize ("drive-hour") radio. Imagine storing your of my own library on an iPod and
being able to entree any sort of in high spirits on a fancy lacking remembrance limitations or dependence

on a ordinal entertainment.

Podcasting, for Passion or Profit?

Colligan and separate primeval adopters of podcasting application repeatedly clench new philosophy in an all-consuming
and emotionally-driven property. Not all and sundry vies to turn a house tool that "spits" out dollars

and looks for big returns.

However, trueness dictates that big players like Apple, Harvard University, Forbes Magazine, and the
Wharton School of Business are active to put moneymaking interests outlook and halfway. These enterprises
have the equipment and wherewithal to prescript podcasting's direction, all the time enhancing their own heap scorn on.

Colligan offers a cure - why not podcast for some love and profit? Doing it for some reasons

simultaneously and doing it rightly will administer undersized firm owners marvellous leverage inside their place. They
will have the aptitude to make somebody's day popular clientele and natural event into new markets quicker.

In Part 2, Paul Colligan goes more in depth:

- How do I get Started? The C2M2 Method, of course.

- Is Podcasting Really Viable as a Marketing "Vehicle"?

- Preparing a Podcast.


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